mongrel.live is one of Türkiye’s leading HbbTV and Connected TV (CTV) analytics platforms, delivering real-time audience measurement, predictive insights, and monetisation optimisation for broadcasters and media companies.

Media has changed. Audiences are fragmented across broadcast TV, Connected TV (CTV), streaming platforms, and digital channels. Traditional audience measurement models are no longer enough to understand real viewer behavior.

That’s why we built mongrel.live — a platform powered by advanced HbbTV analytics and CTV analytics, designed to provide real-time, actionable audience data across modern television ecosystems.

Our mission is simple:

to bring clarity to TV, streaming, and digital video through real-time analytics, audience intelligence, and predictive insights.

We believe that instant data drives better decisions. With real-time audience measurement and AI-powered forecasting, mongrel.live helps broadcasters increase engagement, optimise programming, and maximise revenue opportunities.

At mongrel.live, our focus is on scalable, privacy-compliant data infrastructure built specifically for HbbTV environments and Connected TV platforms. We empower media teams to monitor what’s happening, predict what’s coming, and monetise what matters—faster and more effectively than ever before.