Mongrel.live delivers audience insights in real time — not tomorrow. By seeing what’s happening as it happens, broadcasters and content owners can make smarter editorial decisions, cut unnecessary costs, and unlock new revenue opportunities. While other channels wait a day for their data, Mongrel.live clients are already acting on it — giving them a competitive edge.

Overview – Instant visibility of audience performance across all platforms.

Active TV Metrics – Track how many viewers are engaged right now.

Switch-In & Tune-In/Out – See when audiences join, stay, or leave.

Unique TV Reach – Measure true reach across distinct households.

Video Consumption – Understand how long viewers are watching.

Segment Analysis – Break down performance by program, channel, or audience.

Channel Grid – Compare live channel performance side by side.

Past Performance – Benchmark today against historical results.

Regional Insights (e.g. Türkiye BETA) – Access localized audience data in key markets.

Channel Comparison – Spot strengths and weaknesses instantly.

Data Upload & Integration – Bring in custom datasets with ease.

Cross-Platform Comparison – See how content performs across TV, streaming, and digital.

Management Reports – Create concise, executive-ready performance summaries.

Location Insights – Understand viewing behavior by region.