Meet us at RAI Amsterdam 12 - 15 September 2025
We are thrilled to announce that Mongrel will be attending the upcoming event at RAI Amsterdam from September 12-15, 2025. This premier venue is set to host a convergence of industry leaders and innovators, and we are excited to be a part of the vibrant atmosphere. Come and visit our booth to discover how our unique solutions can help you achieve your goals. We look forward to meeting you, sharing insights, and exploring potential collaborations. Join us at RAI Amsterdam and let's shape the future together.
Admongrel Feature Update: Search by Program Name
We’re excited to announce an enhancement to the Admongrel panel—now incorporating EPG data! This means you can search not only by time of day but also by program.
Enhancing TV Viewership Prediction with Advanced Machine Learning Techniques using Recurrent Neural Networks (RNN)
Accurately predicting TV viewership is vital for TV networks to make informed decisions about programming and advertising. This blog post explores a partnership between Admongrel with University College London, focusing on the accuracy of Recurrent Neural Network (RNN) models in predicting prime-time viewership. By optimising hyperparameters, selecting relevant features, and using different model designs, the goal is to improve the accuracy of viewership predictions.
Brands Achieving 7% Engagement Rate Using Connected, Addressable TV Advertising
ABC is a leading detergent brand in the region and recently completed an addressable TV campaign with Fox TV. 100,000 impressions were booked achieving a Click Through Rate (CTR) of 7.3% with the campaign spanning 2 weeks. On average, Admongrel addressable TV campaigns can achieve 2-3% CTRs, however 7.3% is exceptional.
Meet us at 13th HBBTV Symposium and Awards
We are thrilled to announce that Mongrel will be attending the upcoming event. The 13th HbbTV Symposium and Awards will take place on 12th-13th November 2025 in Istanbul, Turkey.
We’re sharing great news! 🙌
We’re happy to see our strategic partnership with one of the leading local broadcasters, Kanal 26, featured in the press. 👉