Mongrel.live Monetise enables precision segmentation and targeting through real-time demographic, psychographic, and behavioural analysis. By aligning content delivery with advertiser objectives, broadcasters can optimise ad inventory yield and dynamically calibrate programming to maximise ARPU (average revenue per user).

The result: the right content, to the right audience, at the right time — boosting viewership, enhancing ad value, and unlocking new revenue potential.

Real-Time Segmentation – Target audiences with unmatched accuracy.

Advertiser Alignment – Match content delivery with brand objectives.

Inventory Optimisation – Maximise ad yield through data-driven decisions.

Dynamic Programming – Calibrate schedules to audience behaviour in the moment.

Revenue Growth – Increase ARPU and unlock new monetisation opportunities.