Real-Time CTV Analytics Platform for Modern Broadcasters
mongrel.live is an advanced CTV analytics platform designed to deliver real-time TV audience measurement, viewer behavior insights, and predictive analytics across Connected TV (CTV), HbbTV, and broadcast environments.
As television shifts toward streaming and hybrid delivery models, traditional measurement systems struggle to provide accurate, timely insights. mongrel.live solves this by combining HbbTV analytics and Connected TV measurement to give broadcasters a complete and real-time view of their audiences.
What is a CTV Analytics Platform?
A CTV analytics platform enables media companies to track, measure, and analyse audience behavior across Connected TV devices, smart TVs, and streaming platforms.
Unlike traditional panel-based measurement systems, modern CTV analytics platforms use real-time data collection to provide granular insights into how viewers interact with content, ads, and channels.
Key Features of mongrel.live
- Real-time TV audience measurement
- Connected TV (CTV) and HbbTV analytics
- Viewer behavior tracking (tune-in / tune-out analysis)
- Cross-platform analytics across broadcast and streaming
- AI-powered predictive analytics and forecasting
- Revenue and monetisation optimisation insights
Why mongrel.live?
mongrel.live is built specifically for broadcasters and media companies operating in complex, hybrid TV environments. Our platform provides deterministic audience measurement powered by HbbTV data, eliminating the limitations of panel-based systems.
With real-time analytics at its core, mongrel.live enables media teams to respond instantly to audience behavior, optimise programming strategies, and maximise monetisation opportunities.
Built for Global TV Ecosystems
While mongrel.live is one of the leading CTV analytics platforms in Türkiye, our technology is designed to scale globally across broadcasters, OTT platforms, and media companies.
Our platform supports modern TV ecosystems where Connected TV, HbbTV, and streaming platforms converge, providing unified audience insights across all screens.
Start Measuring What Matters
If you’re looking for a CTV analytics platform that delivers real-time insights, actionable data, and scalable infrastructure, mongrel.live is built for you.
How a CTV Analytics Platform Works
- Data Collection: Collect audience data from Connected TV devices, smart TVs, and streaming platforms.
- Data Processing: Process and unify data across broadcast and digital environments.
- Audience Analysis: Analyse viewer behavior such as engagement, retention, and tune-in/tune-out.
- Real-Time Insights: Deliver real-time dashboards and analytics for decision-making.
- Optimisation: Use insights to improve programming, advertising, and monetisation strategies.
CTV Analytics vs Traditional TV Measurement
Here is a comparison between traditional TV measurement and modern CTV analytics platforms.
| Feature | Traditional TV Measurement | CTV Analytics Platform |
|---|---|---|
| Data Source | Panel-based | Device-level data |
| Speed | Delayed | Real-time |
| Accuracy | Estimated | Deterministic |
| Coverage | Limited | Scalable |
Get in touch to learn how mongrel.live can transform your TV analytics capabilities.
HbbTV analytics platform TV audience measurement