Real-Time HbbTV Analytics Platform for Broadcasters
mongrel.live is a powerful HbbTV analytics platform delivering real-time TV audience measurement, viewer behavior insights, and deterministic analytics using Hybrid Broadcast Broadband TV (HbbTV) technology.
As traditional audience measurement systems rely on limited panel data, HbbTV enables broadcasters to access scalable, real-time data directly from connected televisions. mongrel.live leverages this capability to provide accurate and actionable audience intelligence.
What is an HbbTV Analytics Platform?
An HbbTV analytics platform uses Hybrid Broadcast Broadband TV technology to collect real-time data from smart TVs, enabling broadcasters to measure audience behavior with high accuracy and scale.
Unlike traditional measurement approaches, HbbTV-based analytics provide deterministic data, offering deeper insights into viewer engagement, channel switching behavior, and content performance.
Key Features of mongrel.live
- Real-time audience measurement via HbbTV
- Deterministic TV analytics (no panel-based estimation)
- Viewer behavior tracking (tune-in / tune-out analysis)
- Second-by-second audience insights
- Cross-platform integration with Connected TV (CTV)
- AI-powered predictive analytics
Why HbbTV Matters
HbbTV is transforming how TV audiences are measured by enabling direct data collection from connected televisions. This allows broadcasters to move beyond estimations and access real-time, scalable audience data.
mongrel.live turns HbbTV data into actionable insights, helping media companies optimise programming, improve audience retention, and increase monetisation opportunities.
Built for Modern TV Ecosystems
mongrel.live integrates HbbTV analytics with Connected TV (CTV) analytics, providing a unified platform for measuring audiences across broadcast and streaming environments.
As one of the leading HbbTV analytics platforms in Türkiye, mongrel.live is helping broadcasters modernise their measurement capabilities and adapt to the future of television.
Start Using HbbTV Data Effectively
If you’re looking for an HbbTV analytics platform that delivers real-time insights and scalable audience measurement, mongrel.live is built for you.
HbbTV Analytics vs Traditional TV Measurement
Here is a comparison between HbbTV analytics and traditional panel-based TV measurement.
| Feature | Traditional Measurement | HbbTV Analytics |
|---|---|---|
| Data Source | Panel-based | Connected TVs (HbbTV) |
| Data Type | Estimated | Deterministic |
| Speed | Delayed | Real-time |
| Accuracy | Limited | High |
| Coverage | Sample-based | Scalable |
Frequently Asked Questions
What is HbbTV analytics?
HbbTV analytics uses Hybrid Broadcast Broadband TV technology to collect real-time audience data directly from connected televisions.
Why is HbbTV analytics important?
It provides accurate, real-time, and scalable audience measurement without relying on panel-based systems.
How does HbbTV analytics work?
It collects data from HbbTV-enabled TVs, processes it instantly, and delivers insights into viewer behavior and engagement.
Contact us to learn how HbbTV analytics can transform your TV measurement strategy.
CTV analytics platform TV audience measurement